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an experience lab
& design studio

an experience lab & design studio

a studio of system thinkers, designers, and founders, learning to think clearly enough to build things that matter.


Through exploration and iteration, we help you discover the truth behind your idea, separate from the noise, the pressure, the rush.


What emerges looks different because you're different. Because when you stop performing and started being, people don't just notice. They remember.

How will you
be remembered?

How will you
be remembered?

Lets find out together

Discover

Discover

Discover

projects

the nurubian

Experience Design

nord ice cream

Brand Design

services

We help founders think clearly, then build from that clarity.

01

founder strategy
founder strategy

Excavating what's actually true about your idea, then building a plan to serve your intention.

Excavating what's actually true about your idea, then building a plan to serve your intention.

Brand Framework & narratives, Marketing Strategy

Brand Framework & narratives, Marketing Strategy

02

user & market research
user & market research

We talk to your customers and tell you what they're doing vs. what you think they're doing.

We talk to your customers and tell you what they're doing vs. what you think they're doing.

Demographics Studies, Customer insights, User behavior analysis

Demographics Studies, Customer insights, User behavior analysis

03

brand design
brand design

Crafting the visual language, systems, and experiences that make your clarity tangible.

Crafting the visual language, systems, and experiences that make your clarity tangible.

Logo creation, Typography Definition, Brand Colours & Imagery

Logo creation, Typography Definition, Brand Colours & Imagery

every journey begins with a step

Let's take it together

Let's take it together

take the leap

take the leap

take the leap

everything great begins with an idea

What's yours going to be?

What's yours going to be?

begin

begin

begin

fin

fin