sundays is a strategy and identity practice for founders, in Toronto.
sundays is a strategy and identity practice based in Toronto. We work with founders on brand, clarity, and the decisions that shape how a company is understood.
A few commissions a year. Our own projects. Steady writing. Small by design.
The studio builds frameworks for organizational problems, not project problems. The work begins with reading what's already there. Then framing it. Then making something you can hold, see, and use.
Founded and led by PK Aidoo, a decade across product, identity, and service design. RBCx, Ownr, Huge Inc. Clients have included Four Seasons, WestJet, Longos, Koodo.
The studio's research and philosophical work led to the founding of The Nuruba Conservatory in 2025. sundays continues independently.
If you have a question that has been sitting unanswered too long, send a note. Include the question, the situation around it, and any deadlines.
Replies usually within three working days.